NWFA Brand Guide — Directions
Current
Original
Festival
Vicky Black + Inter
Gold / Navy / Green
Direction D
Editorial
Color
Vicky + Space Mono + Inter
Navy / Gold · baseline
Variant I
Space Mono
Bold
Same mono, heavier weight
700 throughout
Label font alternatives
Variant F
Instrument
Sans
Geometric, contemporary
Clean uppercase, variable weight
Variant G
Atkinson
Hyperlegible
Max readability, open forms
Functional with character
Variant H
Plus Jakarta
Sans
Geist-achtig, geometric
Tech meets editorial
Flipped — sophisticated sans headlines, vicky as signature
Direction K
Outfit
Geometric, clean, confident
Fashion-house uppercase
Vicky Black as warm accent
Direction M
Libre Franklin
Classic American grotesque
Editorial authority
Vicky Black as warm accent
Large sans body — vicky stays small, sans carries the page
Direction N
Outfit
Body
Outfit 500 as large body/subtitle
Vicky Black small (labels, accents)
Sans carries the reading
Direction P
Libre Franklin
Body
Libre Franklin 500 as large body
Vicky Black small (labels, accents)
Editorial weight throughout
Direction Q
Figtree
Body
Figtree 500 as large body
Vicky Black small (labels, accents)
Warm geometric, friendly weight
Direction R
Figtree
Green
Same as Q but green (#21B501)
replaces gold as accent
Navy / Green