Direction D — Editorial Color · Vicky Black + Space Mono + Inter · Navy / Gold
Brand Guide — v2

NATURAL WINE
FESTIVAL
A'DAM

united by wine
LocationDe Hallen, Amsterdam
Since2019
EditionNovember 2025
01 — Color

two colors,
no exceptions

Navy and gold. That's the system. Green lives only inside the illustrated icons — it's heritage, not UI. Everything else runs on two colors and white.

navy
#233260
gold
#DBBB00
off-white
#FAFAF7
black
#0A0A0A
Navy mode — primary

natural wine festival

Navy ground, white type, gold accent. Confident. Used for hero sections, headers, key moments.

Gold mode — accent

natural wine festival

Gold ground, navy type. Warm, energetic. Used for CTAs, highlights, secondary panels.

the flip

Libre Franklin commands the headline — big, uppercase, unapologetic. Vicky Black drops to accent role — small, warm, the handwritten signature. Space Mono holds the grid. Archivo reads with weight.

Display — Libre Franklin 800
NATURAL WINE
clamp(48px, 10vw, 130px) · uppercase · the big voice
Accent — Vicky Black (small)
united by wine
Vicky drops to accent size. The handwritten signature beneath the headline.
Mono — Space Mono
Winemakers · Workshops · Restaurant · Mini Market
All navigation, labels, metadata, dates · uppercase · tracked
Body — Archivo
The Natural Wine Festival Amsterdam celebrates natural wine culture in De Hallen. Winemakers, food, workshops, and community. Every November.
18px · weight 500 · more body than Inter · reads with authority
The three-layer stack
16 November 2024 — De Hallen
ALL DAY OYSTERS AND PAIRED WINES
Oyster Happy Hour from twelve to one. Natural pairings by the glass.
03 — Composition

the flip in action

The hierarchy is flipped: Libre Franklin commands the headline in uppercase. Vicky Black whispers the accent line beneath. Mono holds the metadata. Archivo carries the explanation.

23 Nov 2025 — De Hallen, Amsterdam

NATURAL WINE FESTIVAL A'DAM

60+ winemakers. Workshops. Oyster bar. Food court. Mini market. One ticket, full access from 13.00 to 22.00.

Workshop
INTRODUCTION TO NATURAL WINE
A guided tasting for beginners. Six wines, six stories.
Winemaker
CHAMPAGNE PIERRE DEVILLE
Verzy, Champagne. Third generation.
05 — Principles

design rules

01

the sans is the shout

Libre Franklin at display size in uppercase. The headline hits before you read it. Vicky Black steps back to accent — the warm whisper after the shout.

02

mono is the grid

Space Mono structures everything Vicky doesn't. Dates, labels, navigation, metadata. It's the skeleton. Uppercase, tracked, small. Never at display size.

03

one gold moment per block

Gold marks the payoff word in a headline, the CTA bar, the accent that pulls focus. Maximum one per composition. If two things are gold, neither is special.

04

green stays in the drawings

The illustrated icons keep their three-color DNA — navy, gold, green. But in the UI, typography, and layout: green does not exist. Two colors only.

05

vicky is the signature

Vicky Black lives small now — the handwritten line beneath the big sans headline. It's the human touch, the warmth. Like signing a poster by hand.

tone

Yes

natural wine festival a'dam

all day oysters and paired wines

ticket sales have started

salut.

No

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07 — Photography

real, full color,
full frame

Documentary photography at full saturation. The warmth of the photos balances the structural precision of the typography. Text never floats on images — always on solid navy or gold bars.

Festival Festival Festival Festival Festival Festival