Direction D — Editorial Color · Vicky Black + Space Mono + Inter · Navy / Gold
Brand Guide — v2

natural wine
festival
a'dam

united by wine
LocationDe Hallen, Amsterdam
Since2019
EditionNovember 2025
01 — Color

two colors,
no exceptions

Navy and gold. That's the system. Green lives only inside the illustrated icons — it's heritage, not UI. Everything else runs on two colors and white.

navy
#233260
gold
#DBBB00
off-white
#FAFAF7
black
#0A0A0A
Navy mode — primary

natural wine festival

united by wine

Navy ground, white type, gold accent. Confident. Used for hero sections, headers, key moments.

Gold mode — accent

natural wine festival

united by wine

Gold ground, navy type. Warm, energetic. Used for CTAs, highlights, secondary panels.

three voices,
one system

Vicky Black brings the personality — heavy, hand-drawn, unmistakable. Space Mono brings the precision — labels, data, the grid. The sans-serif carries the body with presence Inter brings the calm — body text that gets out of the way.mdash; larger, bolder, a real counterpart to Vicky.

Display — Vicky Black
natural wine
clamp(48px, 10vw, 130px) · lowercase · line-height 0.92
Display — Gold accent word
ticket sales have started
Gold on the payoff. One accent per headline maximum.
Mono — Space Mono
Winemakers · Workshops · Restaurant · Mini Market
All navigation, labels, metadata, dates · uppercase · tracked
Body Body — Inter Variablemdash; Sans-Serif (large)
The Natural Wine Festival Amsterdam celebrates natural wine culture in De Hallen. Winemakers, food, workshops, and community. Every November.
20px · weight 500 · stands next to Vicky, not beneath it
The three-layer stack
16 November 2024 — De Hallen
all day oysters and paired wines
Oyster Happy Hour from twelve to one. Natural pairings by the glass.
03 — Composition

the three layers

Every composition follows the same stack: mono on top (time, place, category), Vicky Black in the middle (the headline), Inter underneath (the explanation). This never changes.

23 Nov 2025 — De Hallen, Amsterdam

natural wine festival a'dam

united by wine

60+ winemakers. Workshops. Oyster bar. Food court. Mini market. One ticket, full access from 13.00 to 22.00.

Workshop
introduction to natural wine
A guided tasting for beginners. Six wines, six stories.
Winemaker
champagne pierre deville
Verzy, Champagne. Third generation.
05 — Principles

design rules

01

vicky is the edge

The hand-drawn weight of Vicky Black is what separates this brand from every clean-sans wine event. It's heavy, imperfect, and unmistakable. Don't fight it — use it big.

02

mono is the grid

Space Mono structures everything Vicky doesn't. Dates, labels, navigation, metadata. It's the skeleton. Uppercase, tracked, small. Never at display size.

03

one gold moment per block

Gold marks the payoff word in a headline, the CTA bar, the accent that pulls focus. Maximum one per composition. If two things are gold, neither is special.

04

green stays in the drawings

The illustrated icons keep their three-color DNA — navy, gold, green. But in the UI, typography, and layout: green does not exist. Two colors only.

05

the three-layer stack

Every composition: mono on top (context), Vicky in the middle (headline), Inter underneath (explanation). This hierarchy never breaks. It's the system.

tone

Yes

natural wine festival a'dam

all day oysters and paired wines

ticket sales have started

salut.

No

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07 — Photography

real, full color,
full frame

Documentary photography at full saturation. The warmth of the photos balances the structural precision of the typography. Text never floats on images — always on solid navy or gold bars.

Festival Festival Festival Festival Festival Festival